Bodog Beat

Woody Allen has prevailed against the evil hipster brand. (Dreamworks Images)

Even though his image was at one time, splashed across thier billboards, Woody Allen does not endorse American Apparel, describing the clothing company's ads as  "sleazy," "adolescent" and "infantile."

Before the two sides had an all-out brawl in court, Allen decided to settle with the hipster clothing company for half his original asking price. The original lawsuit was for $10 million and Allen walked away with $5 million.

The fight between Allen, who never endorses a company, and American Apparel had gotten ugly – and personal. Even though the clothing company used images of Allen without his authorization, they defended their actions by claiming that that they couldn't have damaged Allen’s reputation, since he had already done that himself when he married ex-wife Mia Farrow’s adopted daughter Soon-Yi Previn in 1992.

Standing with his lawyers outside a Manhattan courthouse Allen said, “I am told the settlement of five million dollars I am being paid is the largest reported amount ever paid under the New York right to privacy law." You go, Woody!