Bodog Beat

Brüno is going to be huge. (Everyman Images)

The movie about a flamboyant Austrian fashionista Brüno who takes his show to America is going to be a giant hit, early numbers are predicting. With hot reviews and over a 70% approval rating on Rottentomatoes, Sacha Baron Cohen may have another hit on his hands.

With reviewers delighting in a character who has been called "hilarious, unbearable and troubling," while Roger Ebert raves, “Here is a film that is 82 minutes long and doesn’t contain 30 boring seconds,” the new Cohen flick has already raked in some serious cash at the box office with a better than expected midnight showings, earning $1.6 million in just 700 theaters. Early predictions are indicating that the movie could have the potential for a $50 million opening weekend.

Sacha Baron Cohen appeared on Thursday night's Late Show in-character as Brüno to deliver the Top Ten List. With the movie opening today, will you be seeing Brüno this weekend? Be sure to bet on movies and TV in the Bodog Sportsbook today.