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Want to smelly Beefy? (Burger King Images)

Burger King has released a gimmick that no one will take seriously, but everyone will talk about. Introducing the new Burger King cologne, "Flame."

Selling for a mere $3.99 apparently, the stuff smells like beef. The fast food chain slates the product as not recommended for vegetarians and is "the scent of seduction with a hint of flame-broilled meat."

According to their press release, "The King is setting hearts ablaze for the holidays with his new scent of choice. FLAME™, a new men’s body spray by Burger King Corp., features the scent of seduction with the hint of flame-broiled meat. A favorite of the King, FLAME™ is available for purchase for a limited time at select Ricky’s retailers in-store or online."

Will you be stuffing your man's stocking with Flame? Does the hint of beef turn you on?