Bodog Beat

Calvin Ayre implements his "play hard" philosophy. (Bodog File Photo)

Bodog Founder Calvin Ayre threw a swank, invite-only party to a media event at London's newest, hottest Dolce Club. With Bodog's expansion into Europe, Calvin invited top London media for an intimate introduction to Bodog and for a chance to meet them one-on-one.

The lucky guests feasted on delicious canapes and sipped on cocktails while learning all about the wonderful world of Bodog Entertainment.

Bodog's move to Europe is being well-received, as the digital entertainment company has been taking a multi-phased approach to expanding its product channels into international markets for the past several years, with Bodog Music and Bodog Television leading the way.

Moreover, the up-to-the-minute blog, the Beat U.K. is set to mix all the info you need to turn a profit on European football, horse racing, poker, celebrity trash and just about anything else you want to wager on.

Stay tuned to Calvin's blog for party footage from this private media event.