Jennifer Lopez New Name 'Lola'

by Elizabeth Fairview | October 10th, 2009

J Lo is now Lola. (Flickr Images)

After her last album "Brave" totally bombed, Jennifer Lopez, known in the music world as JLo, is re-branding herself as Lola.

Lopez recently released a song entitled "Fresh out the Oven," under the new name Lola. Produced by the Neptunes, Lola collaborated on the track with rapper PitBull.

A Web site and Twitter account were launched today with the teaser "Who Is Lola?" The site features a clip of a silhouette of a woman dancing. Beyonce recently re-branded herself as Sasha Fierce, and has seen some success, while country singer Garth Brooks jumped the shark with his alternative rocker alter ego Chris Gaines.

Will Jennifer Lopez's new brand work? Will you be running out to buy "Lola's" new album? Who will win Dancing with the Stars? The Bodog Sportsbook has entertainment betting. Need an account? Join Bodog now. It's free!