Marley & Me Cheap Trailer Is Marketing Genius

by Bodog Beat Entertainment Buzz  |  June 6th, 2008
A running puppy dog with a Chariots of Fire musical score? I'll buy your damn movie ticket. (Video Courtesy YouTube)

It's not the most brilliant movie teaser we've ever seen, but it does the job right. In fact, the teaser probably cost them around $100 to put together — and the result? Anyone who has been touched by the fuzzy puppy dog bug, will want to see this movie. Damn, it worked.

Marley & Me is based on John Grogan's memoir about his cute but naughty doggy that sold like… a zillion copies. It's selling point? The damn cover with that damn cute dog. The movie is trying the same sneaky tactic. The more you showcase that fuzzy wuzzy wuzzy wuzzy puppy, the more cash us crazy dog lovers will shell out. It's the law of cute puppy dogs.

Oh yeah, the movie also stars Jennifer Aniston and Owen Wilson. But who cares? It also stars a really cute puppy dog with floppy whopsy ears and a fuzzy wuzzy face.

 

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