Bodog Beat

If you eat corn flakes, you too might win eight Olympic gold medals. (Courtesy of Kellogg's)

Starting in mid-September, Olympic gold medalist Michael Phelps will be appearing on the boxes of Kellogg's Corn Flakes and Frosted Flakes cereals.

The 23-year-old swimmer, who won a record-breaking eight gold medals at the 2008 Beijing Olympics, turned down Wheaties, since he had already appeared on their boxes previously.

This is the latest endorsement deal for the swimming champ, who is expected to make $100 million over the course of his lifetime with deals with PowerBar, Omega, AT&T Wireless, Visa and Speedo, reports US magazine. Yesterday, Phelps appeared on the cover of Sports Illustrated draped in his eight gold medals, much like Mark Spitz did after he won seven gold medals in the 1972 Munich games.

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