Bodog Beat

Paul McCartney is taking a stand with PETA. (Courtesy PETA)

Although not as hot as previous PETA adds, 65-year-old Paul McCartney still gets a whole lot of attention for the cause. The long-time animal rights activist has loaned his mug to PETA's new "I Am a Vegetarian" ad campaign.

In the PETA ad, McCartney declares:

"Many years ago, I was fishing, and as I was reeling in the poor fish, I realized, 'I am killing him – all for the passing pleasure it brings me.' Something inside me clicked. I realized as I watched him fight for breath that his life was as important to him as mine is to me. I am Paul McCartney, and I am a vegetarian."

Who else bares it all for a good cause? The Bodog Girls, of course.