Bodog Beat

Woody Allen is not a spokesman for Hipster clothes. (Weinstein Company Images)

Woody Allen sued American Apparel when they used images of the neurotic writer/director on their website and billboards. Allen, who doesn’t endorse products in the United States, sued the clothing company for $10 million – and now American Apparel is lashing out. Even though the clothing company is clearly in the wrong by using images of Allen without his authorization, they defend their actions by claiming that that they can’t have damaged Allen’s reputation, since he had already done that himself when he married ex-wife Mia Farrow’s adopted daughter Soon-Yi Previn in 1992.

“Certainly, our belief is that after the various sex scandals that Woody Allen has been associated with, corporate America’s desire to have Woody Allen endorse their product is not what he may believe it is,” said the company’s attorney Stuart Slotnick.

Who is this attorney? The gravity of corporate America's "desire" to have Woody Allen endorsements has absolutely nothing to do with them using his image to sell their product without his authorization. Then, to divert attention away from what they are being sued for to defaming his name by bringing up past sex scandals is totally ridiculous.

“Woody Allen expects $10 million for use of his image on billboards that were up and down in less than one week. I think Woody Allen overestimates the value of his image,” Slotnick said.

Slotnick ignores the point of the lawsuit, which is the fact that American Apparel falsely implied that Allen sponsored, endorsed or was associated with their company. The value of his image, or what they believe he thinks the value of his image is, has nothing to do with anything.

Allen fired back today, describing the clothing company's ads today as  "sleazy," "adolescent" and "infantile."