Bodog Beat

Muhammad Ali, one of the world's most recognized people, and personally one of my favorite fighters, has sold 80 percect of the marketing rights to his name and likeness to a firm for $50 Million.

The venture will be operated by a company called G.O.A.T LLC, an acronym for "The Greatest of All Time", with the 64-year-old former heavyweight champion retaining a 20 percent interest in the business.

Ali and wife Lonnie are expected to work with CKX, Inc. to market his interests around the world.

"This relationship with CKX will help guarantee that, for generations to come, people of all nations will understand my beliefs and my purpose, I am honored to be able to partner with CKX as they continue to grow." – [Muhammad Ali]

CKX has concentrated primarily on entertainment, and holds the rights to the "IDOLS" television brend, which inclues the show "American Idol". Among other rights, the company also holds the rights to Elvis Presley's marketing.

$50 Million… Looks like the greatest is still making that dough. Anyone want to buy this bloggers name? M.H.G is up for grabs, I'll even settle for a measly million.