Bodog Beat

Some Super Bowl ads will live forever (like Mean Joe Greene). (Flickr Images)

Others are unforgettably awful, no doubt on purpose (Budweiser’s Upside-Down Clown). The first and most important thing for advertisers to do this Sunday is to get your attention and keep it. Otherwise, there’s a beer in the fridge calling your name and lists of prop bets to compare.

These 10 Super Bowl ads made hundreds of millions of eyes across the world glaze over. Maybe they’ll achieve cult status someday.

• 1986: Burger King – Herb the Nerd.
• 1994: Dan Quayle for Frito-Lays.
• 1994: Bud Bowl VI.
• 2000: Computer.com.
• 2002: VW Turbo – Explained by Prom-Goers
• 2003: Celine Dion for Chrysler.
• 2005: Napster wants you to pay money all of a sudden.
• 2006: Promo for box-office bomb Running Scared. How about Avoiding Bored?
• 2008: Doritos contest winner sings “Message From Your Heart.”
• 2008: A White House PSA about prescription drug abuse.