In December, the company's CEO Christie Hefner, announced she would be stepping down after 20 years at the helm of Playboy.

Playboy also slashed jobs, consolidated online and print operations and cut 14 percent of its workforce in 2008.

"The results of our efforts to date should be meaningful, but in the face of current economic conditions, it is clear that our streamlining initiatives need to continue," interim Chairman and Chief Executive Officer Jerome Kern said in a statement.

Iconix CEO Neil Cole is reportedly looking for acquisitions to add more brands for Iconix to license to retailers and manufacturers.

"Neil Cole has done a phenomenal job of taking some of these lost brands and developing them into something," said Financo CEO Gilbert Harrison, a New York adviser and investment bank specializing in retail. "Certainly Playboy would fit that mold."

Hugh Hefner, the company's 82-year-old founder, still has a hand in operations, overseeing Playboy magazine as editor-in-chief and controlling nearly  28% of the stock. Hefner would have to be on board with the sale for it to go through. The bodog sportsbook has all your celebrity odds and more! Don’t have an account yet? Join bodog now. It’s free.

The bad news is it seems Carano is a bit of a prude and refuses to let the world see her sans MMA shorts. D'oh! Carano's agent told TMZ that Playboy has propositioned her "multiple times" over the past year, but the fighter has shot down their offers so quickly that "it never even reached to a point where we would talk about money."

Oh well, there is still some joy to life. Like betting on Mixed Martial Arts. Be sure to get all your MMA odds in the Bodog Sportsbook today.

Sorry fight fans, but the only skin you'll get to see any time soon is on Dana White's head.

Heidi Pratt showed off her upcoming September Playboy cover at the Los Angeles premiere of G.I. Joe: The Rise of Cobra. On the cover, Heidi wears a white bikini while covered in mud. A Playboy bunny is etched into the mud on her flat stomach.

“I worked out very hard for this,” Heidi told Access Hollywood. "I worked by butt off. So if you want to see how I got my Playboy body, you can go to [my Web site].”

Of course, Heidi's husband Spencer was on-hand to revel in her glory. “It’s an honor,” he said. “I feel like I did something great, like I should get a trophy!”

Wilkinson confirmed the pregnancy to E! News: "Hank and I are thrilled to announce that we are expecting our first child together. We are touched by the outpouring of support by our family, friends and fans."

Wilkinson, who recently left the Playboy mansion, is is engaged to Philadelphia Eagle Hank Baskett who apparently proposed atop the Space Needle in Seattle.

After leaving Hugh Hefner for Hank, Wilkinson said she is now not cool with the way she used to live her life.

"Now I'm totally against [Hefner's] way of life, with three girlfriends and all of that."

Life & Style reports that Montag and her husband slash manager are in negotiations for a lucrative Playboy deal.

They report, "'She wants to do it,' the insider confirms. 'It’s just a matter of working out the details.' The insider tells Life & Style that Spencer is encouraging her to do it and is working on negotiating a $500,000 deal for his wife."

Paying Montag $500K to be in Playboy is just a waste of money, considering she would do it for free. The girl lives and breaths vying for attention. You could offer her a bag of peanuts and a pat on the head and she'd pose for pretty much anything.

Now, the world's most notorious bachelor is actually pining for his lost love. Hugh Hefner has reportedly told Los Angeles Confidential he’d welcome Holly Madison back with open arms, even though he has a new girlfriend, Crystal Harris.

"How serious, and intimate, and important that works out to be, well we'll have to wait and see because it's only a couple months old," Hef said of his relationship with Harris.

Hefner went on to tell the mag that Madison, who he dated for seven years, is the “love of his life” and  he’d welcome her back anytime.

To this, Holly said, "I loved my time at the mansion and think the world of Hef. There comes a time in everyone's life where they need to go their own way."

Fox (who else?) is getting ready to begin production on a show entitled, The Cindy Margolis Dating Project or Sex and the Cindy (working titles). The dating show features Cindy Margolis' quest for love amongst a slew of suitors will range from the suave and sophisticated to Internet nerds, who catapulted her to mass popularity and fame by making her the most downloaded woman on the internet.

The 43-year-old former Playboy model and single mother of three is taking applications for men who are 18 years old and older.

"When I find somebody, I'm going to have a lot of sex with them," Margolis previously told Extra. "I'm at my sexual peak now. And I'm single. No one understands that. I would rate myself, very, very high. I will always have lingerie on. I've never had sex without lingerie on."

In December, the company's CEO Christie Hefner, daughter of Hugh Hefner, announced she would be stepping down after 20 years at the helm of Playboy.

Last month, Playboy announced it was slashing jobs, consolidating online and print operations and take an in depth audit of their losses. The company cut 14 percent of its workforce in 2008.

"The results of our efforts to date should be meaningful, but in the face of current economic conditions, it is clear that our streamlining initiatives need to continue," interim Chairman and Chief Executive Officer Jerome Kern said in a statement.

Hugh Hefner, the company's 82-year-old founder, still has a hand in operations, overseeing Playboy magazine as editor-in-chief.

Hugh Hefner reportedly approached Aniston after she scored some serious attention for a GQ photoshoot, in which she posed nude except for a necktie. According to the National Enquirer, Hefner offered the actress $4 million but with rewards for high sales, that amount could have earned Aniston as much as $10 million.

After seeing her GQ cover Hefner said, “This looks like the cover of Playboy. I’m much impressed by Jennifer. Is it just me or is Jennifer Aniston getting hotter? Never seen her in this light before."

However, Aniston turned down the offer for reasons unknown.

TMZ is reporting that sponsors for the party are pinching their pennies during these tough times and the cash allotted for the bash will go into making another website. With declining sales, Playboy is sinking their cash into the relaunch of Playboy.com next month intending to make the site more interactive, and more profitable.