With reviewers delighting in a character who has been called "hilarious, unbearable and troubling," while Roger Ebert raves, “Here is a film that is 82 minutes long and doesn’t contain 30 boring seconds,” the new Cohen flick has already raked in some serious cash at the box office with a better than expected midnight showings, earning $1.6 million in just 700 theaters. Early predictions are indicating that the movie could have the potential for a $50 million opening weekend.

Sacha Baron Cohen appeared on Thursday night's Late Show in-character as Brüno to deliver the Top Ten List. With the movie opening today, will you be seeing Brüno this weekend? Be sure to bet on movies and TV in the Bodog Sportsbook today.

When a winged and half-naked Sacha Baron Cohen landed directly in Eminem's lap with Cohen's balls resting on his chin, Eminem apparently faked anger and disgust.

Aukerman wrote: "Yes, the Eminem-Bruno incident was staged. They rehearsed it at dress [rehearsal] and yes, it went as far as it did on the live show."

Although Eminem and his entourage angrily stormed out, according to TV Guide, "Most of the big celebs came, did their thing and left."

Eminem screamed, "Get this motherfucker off of me!" while his bodyguards tried to push Cohen away before the entire entourage stormed out of the theater.

There are rumors that Enimem may have been in on it, but we at Bodog Beat doubt it. He takes himself pretty damn seriously and having some dude's balls in his face in front of the whole world was probably not the way he wanted his comeback to start.

While there's no word as to who will be directing, the yet-to-be titled comedy is being produced by Judd Apatow (the man behind Knocked Up and 40-Year-Old Virgin) and being written by Etan Cohen (Tropic Thunder).

"Just the idea of Sacha and Will as Sherlock Holmes and Watson makes me laugh." said Columbia Pictures' president Matt Tolmach. "They are two of the funniest and most talented guys on the planet, and having them take on these two iconic characters is frankly hilarious."

Jeffrey Lemerong's defemation suit against Borat was dismissed. Presumably because he's a douche. (Image Courtesy 20th Centruy Fox)

One of the many lawsuits leveled against Borat star, Sacha Baron Cohen, has been dismissed.

A judge found that the Plaintiff, Jeffrey Lemerong, couldn’t justify his charge of defamation over his appearance in the film Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan. The point of contention was over a scene in which Cohen chases Lermeong down 5^th Avenue in Manhattan while begging him for a hug.

Lemerond, who works as a financial analyst, sought an unspecified amount as compensation for being made to look like a huge jackass.

Bodog has plenty of great film and celebrity bets. Unfortunately there are no odds currently available on whether or not Jeffrey Lemerong will sue Bodog Beat for this post. Too bad because we're pretty sure that would be a lock.